10 Korean Mens Streetwear Brands That Define Cool
Ready to stand out? Discover these 10 irresistible Korean mens streetwear brands that will keep you hooked and eager for more!
Streetwear is everywhere, shaping nearly every men’s clothing collection today. The lines between street style and high fashion have blurred, giving rise to a vibrant aesthetic that reflects our interconnected world. Once defined by casual graphic tees, baggy fits, and sneakers, streetwear has evolved into a universal language influenced by a tapestry of cultures.
From its urban roots to the polished runways, streetwear has transformed, creating a dynamic fusion of styles that redefines what it means to dress “street.” Today, it blends classic hip-hop influences with avant-garde trends, capturing a spectrum of expression that speaks to a diverse audience.
To navigate this ever-evolving landscape, let’s dive into some of the most exciting Korean mens streetwear brands, each with a unique flair and contemporary fashion significance.
10 Korean Men's Streetwear Brands You’ll Wish You Knew Sooner
Disclaimer: We independently assess all the products and services we recommend. The items listed are in no particular order, and we have no affiliations or sponsorships with any brands featured in this post.
1. AJOBYAJO
AJOBYAJO is a streetwear brand that captures the true essence of hip culture. It’s a must-have for street fashion enthusiasts and an essential presence in specialized concept stores. Drawing inspiration from the sensibilities of contemporary outsiders, AJOBYAJO brilliantly expresses Asian subculture through its unique streetwear designs, making a striking impression even at fashion weeks.
The brand skillfully flaunts oversized silhouettes and delivers Bermuda pants in the perfect length, making a striking statement that commands attention. AJOBYAJO balances streetwear aesthetics and contemporary basics, ensuring that its pieces are easy to style and accessible for everyone.
AJOBYAJO isn’t your typical Korean male street fashion brand—it’s a cultural movement celebrated by icons like Gaeko, Zico, Crush, and BTS. It understands that true style goes beyond fabric—it comes alive when it resonates with personal identity. With a visionary designer at the helm, AJOBYAJO crafts distinct pieces that elevate individuality to new heights.
2. ETCE
ETCE is the brainchild of Jjanggu Daddy (@zzang9daddy), a fashion YouTuber with over 580,000 subscribers. Drawing from his experience at PRTPRT, one of Seoul’s trendiest fashion stores, ETCE has quickly become a leader in Korean men’s streetwear.
With a vibrant collection of trendy yet easy-to-wear pieces, ETCE features vintage-inspired items that pop with unique distressed details. Ideal for the modern man eager to showcase his individuality, ETCE is your ultimate destination for standout style.
Designed for the fashion-forward crowd in their late 20s to early 30s, ETCE captures the pulse of contemporary youth culture with an adventurous twist. With a focus on freedom, vintage vibes, and innovative reworks, the brand offers rock-chic and casual styles. Inspired by the electrifying world of RAVE culture, ETCE redefines fashion in exciting and fresh ways, making it a must-have for those looking to push boundaries in Korean streetwear.
3. THISISNEVERTHAT
THISISNEVERTHAT is always at the forefront of trending Korean fashion brands for men, continuously making waves and influencing the global streetwear scene. With striking designs that capture the vibrant spirit of youth, this brand has evolved from a clothing label into a cultural phenomenon, redefining the essence of Korean street fashion.
What sets THISISNEVERTHAT apart is its fearless approach to style. The brand embodies a playful rebellion and a free spirit, consistently challenging traditional fashion norms. Its collections deliver a perfect blend of comfort and style, featuring striking logo plays, eye-catching graphics, and innovative material mixes that create a unique street vibe.
But it doesn’t stop there—THISISNEVERTHAT is all about storytelling. Each collection is infused with narratives inspired by diverse influences, reflecting the pulse of contemporary youth culture and social trends. This captivating storytelling deepens our connection and love for the brand.
Plus, by seamlessly merging vintage sports aesthetics with modern flair, THISISNEVERTHAT consistently unveils fresh interpretations of street fashion. Its collaborations with a wide range of brands always leave us pleasantly surprised. This unique blend of creativity and originality is what keeps THISISNEVERTHAT at the forefront of fashion innovation.
4. SUNDAYOFFCLUB
SUNDAYOFFCLUB is a bold brand that captures a striking street vibe rarely found in Korea, echoing the ghostly aesthetics of Japanese street fashion. Rooted in subculture, it brings a unique character that stands apart from conventional Korean streetwear, making its styles truly one-of-a-kind.
While its price point is higher than many local street brands, the top-notch quality of its fabrics and craftsmanship justifies the investment. SUNDAYOFFCLUB is all about transcending limits by seamlessly integrating diverse global cultures, subcultures, and modern trends into its collections.
A consistent highlight of its collection is the distressed denim, ideal for those who crave an edgy, rebellious vibe. These standout silhouettes are often spotted on male idols in their album photoshoots, showcasing their undeniable appeal. With its unique flair and bold attitude, SUNDAYOFFCLUB is not just capturing hearts but also redefining the landscape of Korean men’s streetwear.
5. NONFLOOR
NONFLOOR embodies the idea of "no layers," redefining the unisex street style that breaks free from gender norms and spatial constraints. This brand is all about unique, comfortable, easy streetwear that stands out from the crowd.
With a distinctive kitschy flair, NONFLOOR prioritizes practicality and accessibility, creating pieces that resonate with everyone. Known for its incredible denim, the brand uses innovative washing techniques to achieve an effortlessly cool and subtly bold sun-kissed aesthetic.
Influenced by vintage workwear, NONFLOOR features striking cuts and clever patchwork details, crafting denim that perfectly captures the essence of street and hip styles. With NONFLOOR, it’s more than just clothing; it’s a form of self-expression—your ideal selection for trendy relaxation!
6. SCHISM INDUCING
While some trends may rise and fall in popularity over time, street fashion is undoubtedly one genre that consistently maintains demand. A captivating brand that reignites the often-forgotten street vibe is SCHISM INDUCING. This brand pursues products that break away from stereotypes, featuring deconstructivist designs and appealing silhouettes that have garnered a solid fanbase. SCHISM INDUCING exudes a striking street mood closer to Japanese sensibilities, which is rare among Korean street fashion brands.
For those who love hip styles and aesthetics, the brand offers a variety of items—from uniquely wearable pieces to comfortable daily outfits. Although its clothing tends to have an oversized silhouette, stylish jackets that elegantly shape the shoulders and pants with generous lengths that create an elongated look over the shoes showcase the brand's expertise. With its unique and highly versatile designs, SCHISM INDUCING is a brand that can be easily incorporated into everyday wear. It's an excellent place for street fashion newcomers to browse, as they can mix in impactful statement pieces.
7. JOSILVER
Accessories are the heartbeat of street fashion, and when it comes to making a bold statement, JOSILVER reigns supreme. With eye-catching designs and a unique flair, this brand is the ultimate destination for anyone looking to up their style game.
As a trailblazing Korean brand specializing in men's rings and bracelets, JOSILVER has captured the hearts of fashionistas and celebrities alike. Each piece is a masterpiece, expertly crafted as exclusive single items or limited editions, transforming them into coveted collectibles.
JOSILVER’s standout designs inject a fresh vibe into street fashion, making every outfit pop. You can find its pieces at LASTPICK, a must-visit men's fashion store in Korea, where the intricate details of each piece leave everyone in awe. It’s no wonder JOSILVER is hailed as the luxury silver ring brand of choice—turning timeless materials into unforgettable statements.
8. IDONTWANNASELL
IDONTWANNASELL (IDWS) is all about fiercely protecting what truly matters. Memories, love, dreams, pride, and family are the treasures we all cherish. IDWS speaks boldly yet calmly about these precious elements, celebrating their significance.
With artwork that captures the beauty of countless blooms and a focus on durable, stylish materials, IDWS creates practical yet trendy pieces perfect for everyday wear. Rather than fleeting fashion statements, it offers timeless designs that elevate your daily style.
As a leading Korean men's streetwear brand with a passionate fanbase, IDWS generates excitement every season. The brand elegantly embodies twilight's melancholic, dreamlike essence, featuring rich textures, dark tones, and intricate details highlighting the beauty of the day’s final light. IDWS reinterprets those serene moments with sophistication, inviting you into a unique and captivating world.
9. DNSR
DNSR embodies innovation with the motto, “Do New things, Something to Realize.” The brand transforms men’s street casual wear by fusing contemporary style with masterful tailoring that evolves with the times.
DNSR stands out by offering bold, distinctive clothing that defies the ordinary. Picture chic, effortless vibes combined with luxurious silhouettes. With a diverse array of tops and accessories, it elevates any look while maintaining a clean, sophisticated edge.
As a well-established name in the South Korean fashion scene, DNSR boasts a proud history of versatility. From minimalist essentials to intricately detailed designs, the brand appeals to both everyday shoppers and passionate fashion aficionados. Join DNSR on its journey as it continues to rise and redefine style!
10. UNDERCONTROL
In the world of streetwear, hats reign supreme. The link between a standout cap and stylish street fashion is undeniable. With the right headwear, even the simplest casual look can be transformed into a fashion statement.
UNDERCONTROL is a headwear brand that fuses military aesthetics with street-savvy designs. Perfect for fans of streetwear and gorpcore, its caps are crafted for comfort and style. Thanks to innovative bio-washing techniques, each piece showcases vintage colors and retro vibes that are hard to resist.
Since bursting onto the scene in 2010 in South Korea, UNDERCONTROL has become a beacon of passion, precision, and premium quality. Its hats elevate everyday outfits but truly shine when styled as part of a complete streetwear ensemble. Get ready to make your mark—one cap at a time!
Exploring the world of Korean male street fashion reveals a vibrant blend of creativity, culture, and cutting-edge fashion. The ten brands we've highlighted not only showcase unique aesthetics but also embody the spirit of a generation that values self-expression and individuality.
Whether you're looking to elevate your wardrobe or simply want to appreciate the artistry behind these collections, diving into Korean mens streetwear is a journey worth taking. We hope this list inspires you to explore these brands further and embrace the dynamic styles shaping global fashion trends. Stay tuned for more insights and updates as we continue to delve into the ever-evolving world of streetwear.
At Korean Buddies, we specialize in personal shopping services, aiming to deliver a seamless online experience for purchasing products from Korea. Simply list everything you’d like to buy, and our experienced team will handle your shopping, inquiries, packing, and shipping. Once you place your order, you can sit back and relax! Be sure to check out our instant quote page—it’s completely free and highly accurate.
Not a member yet? Sign up to get started!
If you have any questions, feel free to reach out to us at support@koreanbuddies.com, and one of our friendly team members will be in touch shortly.